Lecture on SB 1.5.11 -- London, September 12, 1973: That transcendental vibration... Just like we are chanting, this is one vibration. And these books are bigger vibration. This is... This, when we chant Hare Kṛṣṇa mantra, a few yards, people can hear, "Here is Hare Kṛṣṇa." But this, my Guru Mahārāja used to say, that "This is bṛhad-mṛdaṅga." Mṛdaṅga, that drum, you have seen, that is small mṛdaṅga. If I beat on this drum, maybe a few yards, people can heard from few yards. But this is... The books are distributed, it can go from country to country, from continent to continent, actually it is so happening. So our only appeal is that all book sellers, all publishers, may come forward and cooperate with us and distribute the transcendental literature in the unique form. They will find something sublime, and we'll be benefited.
"There is no doubt about it: to distribute books is one most important activity. The temple is not a place for eating & sleeping, but a base from which we send out our soldiers to fight with maya. Fight with maya means to drop thousands and millions of books into the lap of conditioned souls. Just like during war time the bombs are raining from the sky like anything." – August 03, 1973 to Ramesvara.
Sri Caitanya Mahaprabhu set a practical example in that He did not establish any temples or Deities, but He profusely introduced the sankirtana movement. Therefore Krsna consciousness preachers should give more stress to the sankirtana movement, especially by distributing transcendental literature more and more. This helps the sankirtana movement. Whenever there is a possibility to worship the Deity, we may establish many centers, but generally we should give more stress to the distribution of transcendental literature, for this will be more effective in converting people to Krsna consciousness. (SB 7.14.39)
If one wants to be recognized by the Supreme Personality of Godhead, he must preach the glories of the Lord. One who worships the Deity must therefore be extremely respectful to preachers; otherwise simply worshiping the Deity will keep one in the lower stage of devotion. (SB 7.14.40)Book Distribution at Srinivasa Perumal Temple, MG Road, Muthialpet, Pondicherry.